Snapchat LTO

Gatorade gave us a simple directive, dominate store shelves this summer. Coming off the success of the Super Bowl dunk, we turned to snapchat to create a truly epic program featuring six pro athletes and hundreds of pieces of creative that included Snapchat filters, lenses, an emoji keyboard and an entire video game. All of which were unlocked by using Snapcodes on Gatorade bottles.


With over 100 pieces of creative - snapchat filters, lenses, a custom emoji keyboard and an online video game - millions of consumers interacted and shared the experience.
Copyright © 2019 Ryan Simpson