Relay the Way

When the Kansas City Royals invested in a new Urban Youth Academy to help kids learn and grow through baseball, they needed help to raise money and spread the word. So we played a game of catch. Sounds simple enough, but we played it with more than 2,000 people stretching 9.5 miles all the way to the pitcher’s mound for the opening day first pitch. And we built a wifi enabled baseball so fans could send their well wishes directly to it. The game made headlines, raised thousands of dollars and the academy is currently helping kids play ball.


114+ million earned media impressions
3 front page stories in region’s largest newspaper
44 television stories
2.76 million unique broadcast viewers
1 hour 46 minutes of TV news coverage
National coverage via The Associated Press, Time, USA Today and ESPN
8,400+ social mentions from 35 different countries
3,500+ individual donations
$6.5 million goal reached


Clio Sports
Gold // Direct

IAB Mixx
Shortlist – Live Experience Integration

National Addy’s
Gold // Integrated Media Public Service Campaign

Gold // Out-Of-Home & Ambient Media: Public Service
Gold// Cross Platform: Public Service Campaigns

Copyright © 2019 Ryan Simpson