NFT Trade-in
What would you trade for an NFT? Probably not much now, but in 2021 NFTs were having a moment. So back then Hyundai gave away ten NFTs featuring the first-ever Hyundai Santa Cruz to lucky winners. Fast forward to today and that gift has lost its luster.
To show Hyundai’s are always worth owning, we offered a trade: your old Santa Cruz NFT for a real Hyundai Santa Cruz.
Our content announcing the offer was crafted to maximize engagement on social media and the results speak for themselves.
In the end, we crushed our goals and proved that a Hyundai Santa Cruz is always worth owning, even in digital form.
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Results
20MM Impressions
4MM engagements
19.5MM Views