Big Hyundai Handoff
For the Super Bowl broadcast, Hyundai set out to conquer the weekend in the all-new Santa Fe. We translated that campaign into the digital space by taking the weekend off.
We handed our Instagram handle over to dozens of other brands who conquered Super Bowl weekend in their own way while we reacted to the conversation.
22 brands created 100 pieces of content that we published and reacted to all weekend, ultimately getting our campaign millions of views.
Results
30MM Reel Plays
31.4MM Impressions
19.1MM Accounts Reached