https://atryan.com Ryan Simpson Sun, 29 Sep 2019 18:01:36 +0000 https://atryan.com en https://atryan.com/Super-Bowl-Dunk Sun, 29 Sep 2019 18:01:36 +0000 Ryan Simpson https://atryan.com/Super-Bowl-Dunk Super Bowl Dunk The Super Bowl Dunk, as it came to be known, shattered expectations. It was our attempt to own the second screen during the biggest sporting event of the year. Snapchat’s AR capabilities were the perfect way to bring the Super Bowl experience to the mobile experience. It was the most viewed ad during the Super Bowl and it didn’t even appear on TV. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/21164a49248f1e729f7a41a7b566ad9139ca136205fd326455571994f2e5513d/snapdunk_creativeworkbench_cannesboard_16x9_0_2500.jpg" data-mid="51632125" border="0" src="https://freight.cargo.site/w/1000/i/21164a49248f1e729f7a41a7b566ad9139ca136205fd326455571994f2e5513d/snapdunk_creativeworkbench_cannesboard_16x9_0_2500.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1d1e522f48e7443d20d4b132d0b9a974450f9c8d38edfa4eb252ea30dc09ae50/SnapdunkPR.jpg" data-mid="51632126" border="0" src="https://freight.cargo.site/w/1000/i/1d1e522f48e7443d20d4b132d0b9a974450f9c8d38edfa4eb252ea30dc09ae50/SnapdunkPR.jpg" /> Results It was the most viewed and interacted ad of the Super Bowl…and it never even appeared on TV: 165,339,701 Total Platform Views 60,881,205 Total Swipes 8,231,033 Unique User Generated Videos 29.91 Seconds Per Use RecognitionCannes Gold Lion // Cyber // Co-Creation and User Generated ContentSilver Lion // Cyber // Innovative Use of Social or CommunityBronze Lions x2 // Digital Craft // Rich Media and Augmented RealityBronze Lion // Entertainment // Social Brand ExperienceShortlist // Promo x3Shortlist // Cyber x2Shortlist // Media x2Shortlist // Mobile Entertainment Clio Bronze // Social Media Clio Sports Grand Clio // Social MediaGold // DirectGold // Partnership, Sponsorships &amp; Endorsements One Show Bronze Pencil // Online Films &amp; Video // User Generated Content IAB Mixx Silver // Virtual and Augmented RealityBronze // Social – Real-time Engagement Project Isaac Award Social Media Invention National Addy’s Silver // Social Media, Single Execution Effie Bronze // Carpe Diem – Products